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🔵 Green List Tier 2 — AEWV Eligible

Marketing Manager
Immigration to New Zealand

Marketing Managers plan and execute brand, digital, and communications strategies to grow NZ organisations. Digital marketing expertise is particularly valued as NZ businesses invest heavily in online growth.

ANZSCO Code
131112
ANZSCO Skill Level
Level 1
Sector
Business
NZ Salary Range
NZ$80,000 – NZ$140,000
Visa Pathway
AEWV Eligible

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About This Occupation in New Zealand

🔵 AEWV Eligible — Skill Level 3

This is an ANZSCO Skill Level 3 occupation, qualifying for an Accredited Employer Work Visa (AEWV) with up to 5 years duration. After 2 years of NZ work experience you can apply for Skilled Migrant Category residence.

Marketing Managers in New Zealand develop and execute marketing strategy — brand management, digital marketing (SEO, SEM, social, email), content, PR, and campaign management. As NZ businesses continue to invest in digital transformation and international market development, demand for experienced marketing managers with both strategic and digital skills is growing. NZ's technology sector (Auckland's tech corridor), FMCG, professional services, and tourism industry are among the largest employers. Entry-level to mid-level roles are competitive; senior marketing leadership roles are in active demand.

NZ Salary Range for Marketing Manager

NZ$80,000 – NZ$140,000
Marketing Directors, Head of Marketing, and CMOs at listed companies, tech firms, and major consumer brands earn toward the top. Specialist digital marketing leaders (Growth, Performance, eCommerce) command premiums.

Salaries are based on NZ market data. Regional and rural positions may offer allowances, relocation support, and retention bonuses in addition to base salary.

Visa Pathways for Marketing Manager

Accredited Employer Work Visa (AEWV)

⏱ 3–5 months 💰 NZ$700
  • Job offer from an INZ-accredited employer
  • ANZSCO Skill Level 1 — 5-year visa
  • Meets NZ immigration median wage (NZ$35.00/hr)
  • No English test required
  • Bachelor's degree in relevant field

Skilled Migrant Category (after 2 years)

⏱ 12–18 months 💰 NZ$4,050
  • 2 years NZ skilled work experience
  • SMC points threshold met
  • Relevant degree and marketing leadership experience
ANZSCO Skill Level 1 Skill Level 1 — Bachelor's degree or higher
What this means for AEWV applications:
Visa duration: Up to 5 years (Skill Level 1 is eligible for the 5-year AEWV maximum)
English evidence: Not required for Skill Level 1–3 occupations
Partner work visa: Available if earning ≥ NZ$28.00/hr (from March 2026)
Dependent children: Eligible if family income ≥ NZ$55,844/year

Source: Immigration NZ Operational Manual (WA3.16) — updated 9 March 2026

Required Qualifications

  • Bachelor's degree in Marketing, Commerce, Communications, or Business (NZQCF Level 7)
  • 5+ years marketing experience including campaign management and team leadership
  • Digital marketing proficiency (Google Ads, Meta Ads, SEO, email marketing, analytics)
  • Brand management and content strategy experience
  • Strong understanding of marketing analytics and ROI measurement

Registration / Licensing: No mandatory NZ licensing. Marketing Association of New Zealand (MANZ) membership is valued professionally. NZIOB (NZ Institute of Business) fellowship available for senior marketing professionals.

How to Immigrate to New Zealand as a Marketing Manager

1
Build a portfolio showcasing digital campaigns, brand results, and data-driven outcomes
2
Demonstrate performance marketing skills (Google Ads, Meta Ads, SEO, analytics) — critical for NZ roles
3
Target NZ tech companies, FMCG brands, retail chains, and marketing agencies via Seek and LinkedIn
4
Secure a job offer from an INZ-accredited employer paying at or above NZ$35.00/hr
5
Apply for AEWV — 5-year visa, no English test required

Is Marketing Manager on the NZ Green List? — FAQs

Can a Marketing Manager get an AEWV in New Zealand?

Yes. Marketing Manager (ANZSCO 131112) is ANZSCO Skill Level 1, qualifying for a 5-year AEWV. You need a job offer from an accredited employer paying at least NZ$35.00/hr. Senior marketing roles typically pay well above this threshold.

Is digital marketing experience important for NZ Marketing Manager roles?

Extremely important. NZ's marketing job market heavily favours candidates with strong digital skills — particularly performance marketing, SEO/SEM, social media strategy, and marketing analytics. Pure brand or traditional marketing experience should be supplemented with demonstrable digital capabilities.

Are there good marketing career opportunities in New Zealand?

Yes — Auckland is the main commercial hub with the majority of senior marketing roles. Wellington (government, professional services), Christchurch (construction, primary industries), and Hamilton (agritech, dairy) also have active markets. Remote/hybrid roles are increasingly common, allowing NZ-based marketers to work for international clients.

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