Marketing Specialists implement targeted marketing campaigns, manage digital channels, and analyse performance metrics for NZ brands and organisations. Digital performance marketing and content skills are in strong demand.
Talk to a licensed NZ immigration adviser about your Marketing Specialist visa pathway.
Get Free Assessment →This is an ANZSCO Skill Level 3 occupation, qualifying for an Accredited Employer Work Visa (AEWV) with up to 5 years duration. After 2 years of NZ work experience you can apply for Skilled Migrant Category residence.
Marketing Specialists in New Zealand plan and execute marketing campaigns across digital and traditional channels — SEO/SEM, email marketing, social media, content marketing, paid advertising (Google Ads, Meta Ads), and events. They differ from Marketing Managers (who lead teams and strategy) — they are specialist practitioners who drive specific channels or campaign types. NZ's growing e-commerce sector, FMCG marketing, tourism recovery, and professional services investment are creating strong demand for skilled marketing practitioners. Auckland is the primary market; Wellington has strong demand in government communications and public sector marketing.
Salaries are based on NZ market data. Regional and rural positions may offer allowances, relocation support, and retention bonuses in addition to base salary.
Source: Immigration NZ Operational Manual (WA3.16) — updated 9 March 2026
Yes. Marketing Specialist (ANZSCO 225113) is ANZSCO Skill Level 1, qualifying for a 5-year AEWV. Note: some mid-level marketing specialist roles pay close to the NZ$35.00/hr immigration median wage — confirm your specific salary offer meets the threshold. Senior specialist and performance marketing roles typically exceed it.
Marketing Manager (131112) refers to leadership roles with team management and strategic responsibility. Marketing Specialist (225113) refers to practitioner roles focused on executing campaigns, managing channels, and implementing strategy. Both are ANZSCO Skill Level 1 and AEWV-eligible. Use 131112 if you manage a marketing team; use 225113 if you are a specialist practitioner.
NZ employers' highest demand is for: performance marketing (Google Ads, Meta Ads, paid social), SEO/SEM specialists, CRM and email marketing (HubSpot, Salesforce Marketing Cloud, Klaviyo), data-driven content marketing, and marketing analytics. eCommerce marketing skills are growing rapidly. Traditional brand and print marketing is still valued but ranks below digital skills.
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